Here at D-CAT, Digital Content Analysis Technology Ltd (we, us), we are committed to protecting the data that we hold and use about you and to respecting your privacy. We are confident that you will find the information that you need set out in this policy, but if you need to know more about the data that we hold or the way that we use it, you can contact us.
This policy describes the data that we collect from you or about you, and the way that we use it. Please read the policy carefully as it will help you to understand the way that we use your data and our reasons for doing so. The "data controller" of your personal data (in other words, the organisation that determines how your data is used) is Digital Content Analysis Technology Limited (company number 499652).
This policy gives you information about the way that we use your "personal data". Personal data is any information that could be used to identify you in some way. The personal data that we collect from or about you may include the following:
Although we may offer items or services for purchase which may be relevant to children, we do not intend for any of our sites or services to be used by children, and we do not intend to collect data from children.
Similarly, we do not intend to collect (and we ask you not to disclose) any particularly sensitive data such as data relating to your health, religion or ethnic background.
We (and other organisations that we work with, such as our suppliers and service providers) may collect personal data in a variety of ways including:
Information such as name, address, telephone number, email address, as well as other information, such as your website registration details and preferredmeans of communication, may be collected when you voluntarily provide this information to us (for example when you register on the site or make an enquiry, purchase any of our products or services, participate in our message boards, blogs or any other user generated content facilities, or send emails to us)
Certain information is collected by most browsers or automatically through your device, and we also collect your IP address or other device identifier (this enables us to recognise your computer or device when you use the site) via our server log files.
We use your personal data for a variety of purposes related to the products and services that we provide. From a legal perspective, there are various reasons for doing so and we have set out an explanation of this below.
For purposes related to the provision of the products and services that we offer to you
We use your data in this way either because we have a contract with you or because it is in our legitimate interests to do so (for example, it is in our interests to measure customer satisfaction and 'troubleshoot' customer issues) but we will always ensure that your rights are protected.
For advertising and marketing purposes, including to measure how effective our marketing is
We rely on your consent to contact you directly about the products and services on offer on our site. In other scenarios (for example, measuring the effectiveness of our marketing), we will rely on our legitimate interests as a business, always ensuring that your rights are protected.
For administrative and internal business purposes
It is in our legitimate interests as a business to use your data in this way. For example, we have a clear interest in ensuring that our site works properly and that our products and services are high quality and efficient. We will always ensure that your rights are protected
For security and legal and compliance purposes
In some cases, we will need to use your personal data to fulfil a legal obligation (for example, if we receive a legitimate request from law enforcement agencies), and in other cases (such as the detection of fraud or ensuring the security of the site) we will rely on our legitimate interests as a business to use your data in this way.
International transfer of your data
Whenever we send (or permit a third party to send) your personal data outside of Europe, we will make sure that we take steps necessary to protect your data as required by applicable laws. For example, we may implement specific contract terms or we may rely on service providers who adhere to certain compliance programmes overseas, or we may select service providers based in countries with strong local laws to protect your personal data.
We will never sell your personal data or give it to anyone else for them to use for their own purposes without making that clear to you. There are, however, various ways in which we will share your data, as set out below:
Sharing with organisations providing services to us
We engage various third parties to provide services to us for specific functions, and this will often mean that we need to share your personal data with them (it is in our legitimate interests to do so, since we may not have the capabilities to provide these services ourselves). In each case, we will ensure that these third parties are only allowed to use your personal data in order to provide the relevant services to us. We will always make sure that we use organisations that we trust to look after your personal data appropriately and as required by applicable laws.
Some examples of these third parties will include: credit card processing services, order fulfilment, analytics, website management, information technology and related infrastructure provision, customer service, auditing, and other similar services.
Sharing data with online advertising related service providers
We may from time to time work with online advertisers, social media platforms and advertising networks to deliver, tailor and measure advertising to you and others both on the site and elsewhere on the internet (including on social media platforms such as Facebook and Twitter). We also use various tools and products which involve the sharing of data with Google to deliver, measure and tailor our online advertising.
The personal data that we allow to be shared with these third parties includes online identifiers such as IP address, data from cookies or similar technologies, or other device related information.
Similarly, we may share certain online identifiers with analytics and search engine providers that assist us in the improvement and optimisation of our site.
You can choose not to allow your data to be used to deliver targeted advertising by changing your settings within social media platforms, or as described in the third party privacy policies set out above.
Sharing data to comply with laws
There may be scenarios where we are subject to a legal obligation to disclose or share your personal data, such as with law enforcement agencies or public authorities in order to prevent or detect crime.
Security of your personal data
We take the security of your data very seriously and have put physical, technical and administrative strategies, controls and measures in place to help protect your personal data from unauthorised access, use of disclosure as required by law and in accordance with accepted good industry practice. In order to secure your personal information, access to all data in this site is password-protected, and sensitive data is protected by SSL encryption when it is exchanged between your web browser and our web site. To protect any data you store on our servers we also regularly audit our system for possible vulnerabilities and attacks. All files stored on our servers are protected. To help us keep your data safe please choose a strong, secure password and keep your password confidential and avoid sharing it with anyone.
Retention of your personal data
However, you are in control of your information options at all times and can choose to
You can review, modify or delete your data from within the profile section of the site. If you need help to do this, please contact us. If you do choose to close your account, we will not store any information that could be used to personally identify you, and will immediately delete any content that was associated directly with your account. Please note that if your personal information was accessed by any authorised third party prior to you closing your account then we are unable to delete that information from their records.
The law gives you a number of rights in relation to your personal data and our use of it. You have the right:
You also have the right to complain about our use of your personal data. You can contact the Information Commissioner's Office via their website or by calling 0303 123 1113.
In addition to personal information you provide, we may also collect information about you automatically when you visit the Site or access content in our electronic communications with you.
Most internet browsers accept cookies automatically, but usually you can alter the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. If you choose not to receive our cookies, you may not be able to use some of the core features of the Site.
The information collected by cookies and web beacons is not tied to your contact details (such as your name or email address), it only includes general information about your computer settings, your connection to the internet e.g. operating system and platform, IP address, your browsing patterns and timings of browsing on the Site and geographical location.
You can learn more about cookies and how to reject cookies using different types of browser here.
Separate tools are also available for managing local shared objects or 'Flash cookies' from the Adobe website. These cookies may be used to manage the effective delivery of services using video or other flash related content.
While you do not need to allow your browser to accept cookies in order to browse much of our web site or to access many of our services, you must have cookies enabled if you wish to undertake certain services on our website or access any areas reserved for registered users.
One type of cookie, known as a "persistent" cookie, is set once you have logged in to your account. The next time you visit the site, the persistent cookie will allow us to recognise you as an existing user so you will not need to log in before using the service. If you log out of the site you will need to re-enter your password the next time you visit in order to log in to your account. The cookie will also expire after two weeks and, once expired, you will need to re-enter your password the next time you visit the site.
Another type of cookie, called a "session" cookie, is used to identify a particular visit to the site. Session cookies expire after a short time or when you close your web browser.
Due to the communications standards on the Internet, when you visit this site we automatically receive the Uniform Resource Identifier (URI) of the site from which you came and the site to which you are going when you leave this site. We also receive the Internet protocol (IP) address of your computer (or the proxy server you use to access the World Wide Web), your computer operating system and type of web browser you are using, as well as the name of your service provider. This information is used to analyse overall trends to help us improve our service. The linkage between your IP address and your personally identifiable information is never shared with third parties without your permission or except when required by law.
Overall, cookies help us provide you with a better website experience, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.